John Deere

UX Designer (2014 - 2016)

I began my professional career as a User Experience Designer in January 2014 as an intern with John Deere. Upon graduating from Iowa State in May 2015, I began a full-time design position. I was the User Experience expert on the Deere.com redesign team, and led the design of MowerPlus, an iOS application that is now available in the App Store. 

During my time with Deere, I had the privilege to design projects that are used by hundreds of thousands of customers. After 3 great years with John Deere I decided to end my career with them to pursue new opportunities in Colorado. 

My Work

While at Deere I had the privilege of working on many design projects, most notably:

Deere.com redesign
MowerPlus app
Aftermarket Parts website redesign
My Senior Capstone Project

My Role

Deere.com Redesign

While working on the Brand Management team at Deere, I had the opportunity to be the lead UX design representative for the redesign of Deere.com. Our team worked in parallel with a design and development agency to redesign our global marketing website.

My role in this project was to work closely with the designer at the agency define a clean design language that met our brand standards. Together we created a clean IA (information architecture) and introduced the first truly responsive version of Deere.com.

The redesign of Deere.com has since been implemented and is live today.

MowerPlus
My First App

MowerPlus is the app needed to keep John Deere riding lawn equipment running well and lawns looking great. It tracks and records yard tasks and serves as a one-stop shop for seasonal care tips and maintenance activities. Users can know their mower and how they mow with John Deere’s MowerPlus app.

I received a John Deere Innovation award for my work on MowerPlus, which is available in the App Store. 

Know Your Mower

Track Performance

Maintain Your Mower

Cohesive Design Story
Senior Capstone Project

During my second internship with John Deere, I was tasked with telling the story of the importance of a singular, cohesive design system across all digital platforms.

To best tell this story, I created an animated video that was used in leadership meetings at John Deere while narrating the future direction the User Experience team proposed.

The goal was to demonstrate the importance of creating a cross platform, cohesive design system.